We are proud to launch our brand new website!
Stellenbosch – With Clos Malverne celebrating its 30th year of producing wine on the estate, it was time to assess the way in which they connect with their loyal supporters. As a result of this introspection, this past week saw Clos Malverne re-enter cyber space with a fresh approach, the launch of their brand new website!
This sleek new site features several design improvements; the website was overhauled with a few key factors in mind: customer engagement with easy navigable menus; access to information and the utilization of the latest technology available to bolster its online presence. Guests can now find the latest menus for the restaurant; news; wedding packages; photos and of course, their favourite Clos Malverne wines in one convenient location.
With e-commerce playing an integral part in the digital age, especially in the competitive world of wine, the timing for a digital facelift was perfect; partnering with specialist wine e-commerce establishment, Wineco, sister company to South Africa’s first online wine retailer www.cybercellar.com. The new e-shop is not only convenient; it offers customers the freedom to make up their own unique selection of wines, with no set options in terms of buying full cases of a particular wine. The e-shop is easy to browse, with a clear and concise design; secure and offers speedy delivery throughout South Africa.
“We are excited to be able to offer an e-commerce solution to our customers, ensuring our wines are always available, with greater selective freedom than ever before” said Erich Zeelie, newly appointed Communications Manager. “As a winery, we want to offer as many ways to the reach the consumer as possible.” A strong focus was also placed on the new website being 100% mobile friendly, seeing that most South Africans access the internet via their mobile. “When you decide to visit a new restaurant; or look for an activity to do over the weekend, the first thing most people do is to visit the website of the establishment in question. Now if it’s slow, unresponsive or outdated, it reflects poorly on the business and more likely than not, has a negative influence on the way you perceive that business”, Erich explains further.
The new visually attractive website was developed by Stellenbosch based Bread & Butter Design; owner and chief designer, Henriette Neethling explains “Clos Malverne required a new website and their main requirements were to be able to update it themselves and make it responsive (tablet and mobile friendly).
Most importantly however, it had to be unique while showcasing the beauty of Clos Malverne. I think what really make this site unique is the video intro on the home page. The ability to do website updates in-house allows them to keep the site fresh and interesting”.
To celebrate this newly added avenue of interaction; Clos Malverne is offering their customers the opportunity to fill up and save on their favourite wines for the coming winter, in the most convenient way possible, be it from home; the office or while commuting via their mobiles & tablets.